Grow revenue by optimizing marketing and usability.
Evantage tackles the most challenging user experience and product issues with insight gained through qualitative and quantitative techniques. We uncover opportunities to attract and convert more customers, as well as make products more accessible and usable by diverse audiences.
Our consultants have completed more than 4,000 usability and accessibility evaluations across a wide variety of software applications, products and complex websites. We have pinpointed specific solutions for underperforming campaigns and websites – solutions that have resulted in significant new customer acquisitions worth millions of dollars.
Combined, our marketing analytics and usability services are powerful tools for marketing and product development leaders. By approaching challenges from all angles, we provide fast, comprehensive solutions that deliver measurable results.
White Paper
Marketing Analytics in the Twin Cities (222 KB)This paper reports that while companies are devoting more time and resources to analytics, most still face the challenge of turning data into action. Change comes from the top: is marketing management up to the challenge?
CASE STUDY
Transforming order management
Outdated product configuration stood in the way of sales for a major manufacturer. But change was tricky. A new process would impact the whole company, with product customization adding to the complexity.